Tender Details

Country: USA
Summary: AI-Enabled Marketing and Communications Campaign Management System
UST Ref No: 123101503
Deadline: 05 Aug 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: FA300225RFI006
Purchaser's Detail:
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Description:
Description
The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) is seeking innovative, commercial AI-enabled Marketing and Communications Campaign Management System solutions to modernize its marketing operations and enhance recruitment efforts. The DAF currently faces significant challenges including untapped internal capabilities with thousands of weekly organic stories, images, and videos that lack systematic aggregation and repurposing for recruitment marketing, inefficient workflow management that hinders coordination across diverse mission areas, fragmented and siloed data sets that limit actionable insights for campaign optimization, and complex organizational needs requiring tailored marketing strategies for multiple mission areas. Additionally, budget and workforce constraints necessitate a shift toward utilizing internal capabilities and cost-effective commercial solutions, while the target 18-24-year-old demographic demands authentic, organic content that leverages the DAF's internal storytelling capacity and earned media opportunities. The primary goal is to acquire a platform that enables rapid marketing campaign creation, streamlined workflow management, and comprehensive tracking of end-to-end marketing campaigns linked to DAF accessions, significantly enhancing recruitment effectiveness by harnessing the organization's extensive internal capabilities and data sets.
Documents:

Tender Notice

Attachment-2-Campaign-Management-System_21-July.pdf

Attachment-1-Contractor-Capability-Survey.docx

Sources-Sought-Campaign-Management-System.docx

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AI-Enabled Marketing and Communications Campaign Management System - USA Tender

The DEPT OF DEFENSE | DEPT OF THE AIR FORCE, a Government sector organization in USA, has announced a new tender for AI-Enabled Marketing and Communications Campaign Management System. This tender is published on USARFP under UST Ref No: 123101503 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-08-05.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.