Tender Details

Country: USA
Summary: Digital Advertising Services
UST Ref No: 101653828
Deadline: 20 Jun 2024
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 2024-RFP-003
Purchaser's Detail:
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Description:
Project Goals Project DeliverablesLee College is seeking a marketing services provider to manage advertising and marketing services which may include all Google/paid searches, online display ad campaigns (on applicable websites and social media platforms that reach the target demographic for each program or team), search engine optimization (“SEO”) campaigns, as well as some traditional advertising, as identified, that will meet the independent needs of each group while looking for efficiencies between them when possible.The brand creative is being developed by the Lee College Marketing and Public Affairs Department. The design concept firm will provide a framework of sample advertising concepts and deliverables, which are expected to be utilized by the Contractor to remain consistent with brand messaging.In addition to incorporating the new concept into paid media channels to drive reach and engagement with our thought leadership content and registrations for our branded events, Lee College is also planning to launch the new creative concept in key markets to drive awareness of the Lee College brand and our position. Lee College-s priority audiences include prospective undergraduate, workforce, and certificate students. Lee College will start by testing strategies in key markets, and then expanding.Lee College offers more than 60 programs ranging from academic and workforce associate degrees to certificate programs. Each of the programs may have specific demographic or targeting needs. Historically, Lee College has spent up to $270,000 annually for the services contained within this RFP, with the goal of driving awareness of, and prospective student lead generation for, each program.Any award made as the result of a Lee College-issued competitive solicitation will remain in effect for one year from the date of award. The Lee College District may, at its sole discretion, request an extension of the contract for a period of four (4) additional years, twelve (12) mont...
Documents:

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Digital Advertising Services - USA Tender

The PURCHASING, a Government sector organization in USA, has announced a new tender for Digital Advertising Services. This tender is published on USARFP under UST Ref No: 101653828 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2024-06-20.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.